Friday, 26 March 2010

Audience Testing Questionnaires


Here are two of the audience testing sheets, given out during the playback of our video. They were basically to ask the participant  what were their overall feelings to our products. These helped us to reflect upon our work, and finalise our evaluations.
Michael.

Audience Feedback


I apologise for the width of the video, I have tried to edit the size of it, by changing the html code, but nothing has happened. The Video still works, you just may need to watch it in Full Screen.
Michael

Thursday, 25 March 2010

Final Project. FINALLY.



After a lot of blood,sweat, tears and energy drinks, here is our final product. Enjoy. Michael

Ancillary tasks


Right, we have finally, after much hard work, blood, sweat and tears, got our text projects on the blog. From top to bottom we have our band's logo, album cover front, album cover back, left and right inserts  and the magazine article/poster. All keep the same colour theme throughout, continuity and brand identity is key after all! All images, patterns and logos are completely our own, all made on photoshop, by our own bare hands.
More to come, including audience testing and feedback and the much anticipated final edit!

Ben AKA Briscoe
Michael AKA Bull
James AKA Howard
Hassan AKA Ahmed

Monday, 15 March 2010

Ancillarys, done, posted. Final edit of video, done, posted!

All is now up and running, all thats left to post is our individual evaluations and audience feedback, all will be here momentairly

Thanks and enjoy

Bull and Briscoe

Wednesday, 3 March 2010

The Summary, from ben briscoe's point of view

From beginning to end, our project has had to overcome many challanging obsticals in order to create what has turned out to be nothing short of a master piece...! We had originally planned to use a group members band, focusing on the punk/rock genre. We had gotten through quite alot of research into this before we decided to change musical direction. One thing lead to another, and as a group we felt we needed to move to a new artist. Plenty of e-mails were sent to various different types of signed and un-signed bands and artists, but the one that stood out for us were 'The Black Kids'. Once we had their lable's permission we immediatly started work on creating a video for theit song 'Love Me Already'. The genre was more pop/punk , so our research had to be modified and ideas for setting etc were also changed. Then came slight problems with location. With all the terribke weather over the christmas period (ideal filming time) we had to come up with new plans. We decided to take a couple of cameras out into the grounds and area surrounding Clitheroe Castle. As we started filming different types of shots, it was clear that this was the right location, so the filming proces actually flowed quite smoothly from then onwards. After the filming came the editing. This process was started by Myself and Hassan, then Bull and Howard swapped over from the ancillarys to have a go at editing. The brief in the edit suite was lots of fast paced shots of locations coupled with band performance and lead vocal lip syncing. I think that over all the final video was up to a good standard, and if im not mistaken, the audience thought so too. The ancillarys were less planned, more a case of lets try playing arounf in photoshop and see what looks good. At the start of the project we had taken hundreds of stills for use in research, but we found that we could use them to our advantage by copying them into the Album cover and mag article. These too were produced to a high standard, again, confirmed by audience testing. Speaking of our audience, we designed a questionaire for a select group of 16-20 year olds to fill out whislt they watched our video, then looked at out print based tasks. The overall feedback was very posotive, and we have a video of the feedback to post up shortly. Now all thats left to do is a more indepth evaluation, so, lets get to work.
Ben AKA Briscoe

Tuesday, 16 February 2010

An afterword on filming

Filming;

Originally, we had intended most of our project to be filmed indoors, especially the performance sections. Yet, because of the snow fall during the filming period, we couldn't get to the location, and neither could the owner. Hence why all the shots are featured outside.
I believe that the use of outside shots, opposed to a mix of in/outdoors, has helped our project, giving it a sense of freedom. This, I believe, coincides with the overall "fun" feel of the video.

The whole idea behind our video being comical was a logical step for us to take. If you listen to the song, it has an incredibly upbeat quality to it, this, we believed, would suit a more "silly" style of video. Also, each of us in the group are quite laid back people, who enjoy joking about, and we felt that showing this through our band alias' would help contribute to the video. Which, in my opinion, has done so.
Watching the video, you will notice that each of the band members has a certain personality. Ben, being the joker, dancing around having fun, James is seen skateboarding, Hassan is the video's main focal point, and I have been turned into the poser, as i just stand around.

The filming took place around Clitheroe town centre and the Castle grounds. These locations were chosen as aesthetically, they look pleasing, the architecture looking quite different from your "usual" town. I believe that this helped the feeling of individuality of our video, as the locations don't appear to be stock locations.
Half the shots taken are using what we could obtain from around the town, for example, the final shot which pans around the band, yet at a crooked angle. This was taken on a roundabout on the park's playground.

Michael

Tuesday, 9 February 2010

Location...

I thought I'd tell you a little about the location where we filmed our video, since its not been posted up yet! We had origionally planned to film at a 'youth club' type venue called 'Juice Bar' in Clitheroe. Due to very bad weather in and around christmas, 'Juice Bar' was unable to open for safety reasons, so we had to re-think our plans slightly. We liked the idea of filming outdoors, and we figured Clitheroe Castle, and its surrounding grounds would be ideal, as its big, and free to film. We used parts of the gardens to film the first verse vocals. We found a nice little cave where we film the distorted walking in and out section. For the majority of the second half of the song, we used the local skate park as a backdrop. The indie/pop song seemed to fit nicely to the skater style location, so we were pleased we decided to film there. We choose a time if day that meant that we were completly on our own, so we had full run of the place, and were able to film in all parts of the park. We found a little side street that lead to an appartment complex with an open square in the middle. This is the location seen in the second verse, the 1st full band performance section. We even have clips from our car journey to the location in the final product. Some of our best ideas and shots came from just playing around with different angles and lighting. Having a laugh and having the willingness to experiment with different ideas was crucial too, and the fun really shows through in our final product. So there we are, a little about the location to our video for 'love me already' by the BLACK KIDS

Ben aka Briscoe

Closing in...

The final product, both ancillarys and the final edit of the video are now completed. We will now start product testing, showing both the video and the tet based products to members of our class and other students at college. We have designed a questionaire which is hopefully going to help us discover weather or not our work has been successful. We have asked such questions as, 'How authentic is the album cover?' , 'How well do the products work together in order to create drand identity?' Once these have been filled in, we will then film our audiences reaction to the first public screening of our video, this will then be edited and posted to the blog for futher analysis. All that will be left to do then is complete our evaluations.

Ben aka Briscoe

Friday, 5 February 2010

Ancillary tasks.

In the ancillary tasks we are producing a A4 magazine advert and a CD art design including the front, back and inlays. Throughout these tasks we're going to keep a strong theme of pink and green, to help the target audience link the artwork together and make the album look more professional and fit together. To reinforce this we're using a logo through out our tasks. For the magazine advert we have been influenced by the Kerrang Tour advert for there new upcoming gig, i have decided to use a similar design as it seemed to work rather well with out being to extreme.

James AKA Howard