Tuesday, 16 February 2010

An afterword on filming

Filming;

Originally, we had intended most of our project to be filmed indoors, especially the performance sections. Yet, because of the snow fall during the filming period, we couldn't get to the location, and neither could the owner. Hence why all the shots are featured outside.
I believe that the use of outside shots, opposed to a mix of in/outdoors, has helped our project, giving it a sense of freedom. This, I believe, coincides with the overall "fun" feel of the video.

The whole idea behind our video being comical was a logical step for us to take. If you listen to the song, it has an incredibly upbeat quality to it, this, we believed, would suit a more "silly" style of video. Also, each of us in the group are quite laid back people, who enjoy joking about, and we felt that showing this through our band alias' would help contribute to the video. Which, in my opinion, has done so.
Watching the video, you will notice that each of the band members has a certain personality. Ben, being the joker, dancing around having fun, James is seen skateboarding, Hassan is the video's main focal point, and I have been turned into the poser, as i just stand around.

The filming took place around Clitheroe town centre and the Castle grounds. These locations were chosen as aesthetically, they look pleasing, the architecture looking quite different from your "usual" town. I believe that this helped the feeling of individuality of our video, as the locations don't appear to be stock locations.
Half the shots taken are using what we could obtain from around the town, for example, the final shot which pans around the band, yet at a crooked angle. This was taken on a roundabout on the park's playground.

Michael

Tuesday, 9 February 2010

Location...

I thought I'd tell you a little about the location where we filmed our video, since its not been posted up yet! We had origionally planned to film at a 'youth club' type venue called 'Juice Bar' in Clitheroe. Due to very bad weather in and around christmas, 'Juice Bar' was unable to open for safety reasons, so we had to re-think our plans slightly. We liked the idea of filming outdoors, and we figured Clitheroe Castle, and its surrounding grounds would be ideal, as its big, and free to film. We used parts of the gardens to film the first verse vocals. We found a nice little cave where we film the distorted walking in and out section. For the majority of the second half of the song, we used the local skate park as a backdrop. The indie/pop song seemed to fit nicely to the skater style location, so we were pleased we decided to film there. We choose a time if day that meant that we were completly on our own, so we had full run of the place, and were able to film in all parts of the park. We found a little side street that lead to an appartment complex with an open square in the middle. This is the location seen in the second verse, the 1st full band performance section. We even have clips from our car journey to the location in the final product. Some of our best ideas and shots came from just playing around with different angles and lighting. Having a laugh and having the willingness to experiment with different ideas was crucial too, and the fun really shows through in our final product. So there we are, a little about the location to our video for 'love me already' by the BLACK KIDS

Ben aka Briscoe

Closing in...

The final product, both ancillarys and the final edit of the video are now completed. We will now start product testing, showing both the video and the tet based products to members of our class and other students at college. We have designed a questionaire which is hopefully going to help us discover weather or not our work has been successful. We have asked such questions as, 'How authentic is the album cover?' , 'How well do the products work together in order to create drand identity?' Once these have been filled in, we will then film our audiences reaction to the first public screening of our video, this will then be edited and posted to the blog for futher analysis. All that will be left to do then is complete our evaluations.

Ben aka Briscoe

Friday, 5 February 2010

Ancillary tasks.

In the ancillary tasks we are producing a A4 magazine advert and a CD art design including the front, back and inlays. Throughout these tasks we're going to keep a strong theme of pink and green, to help the target audience link the artwork together and make the album look more professional and fit together. To reinforce this we're using a logo through out our tasks. For the magazine advert we have been influenced by the Kerrang Tour advert for there new upcoming gig, i have decided to use a similar design as it seemed to work rather well with out being to extreme.

James AKA Howard