Who is our Target Audience?
The genre for our music video is indie/pop. Therefore, the natural target audience for our video are fans of these kinds of music, we are aiming particularly at older teenagers. According to the 'Phoenix Project' the kinds of people who will be into our music video are 'Savants' (For whom everything in life seems to be tied up with music, who represent 9% of the 15-39 age group in 2003) and 'Enthusiasts' (for whom music is a key part of life but is balanced by other interests. They represent 16% of the 15-39 age group in 2003) We hope to show our video on such social network sites as 'facebook' and 'myspace' as these are places most fans of the genre would be likely to look for new music.
Ben and Hassan aka Briscoe and Ahmed
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