Picking your genre is crucial to everything about music production. Once you have a genre, you have a target audience, you have an image, you have your style. We have chosen the 'indie/pop' genre as we feel we know it very well, and already have an artist in mind. Two of our group are are keen fans of this genre already, and two aren't. We feel this is good, because we have the best of both worlds. They can take an objective view, look from the outside in to improve our final product. The video itself will hopefully incorporate a multitude of different ideas, both following the general conventions of the genre, and some more mainstream ideals.
There are many different conventions of video's in this genre. They are usually either performance or narrative based, or in many cases, a hybrid of both. The common settings include streets, abbandoned buildings, concerts, basically normal, real life places. You won't for example find many examples of 'indie/pop' video's set in a hollywood mansion, with fast cars and half naked girls and a swimming pool. The way the band dresses is also a key part of connecting with the genre. All the band members are individual, and so all have their own style. Most indie/pop bands will be wearing skinny jeans etc...
Narrative of the actual video depends mainly on the title and meaning of the song. If the song is based around the theme of love, the video will more often than not include a narrative showing a couple, doing couple like things. Some indie/pop videos are more comedy based, the likes of Arctic Monkeys made some really good comedy influenced videos, whereby the video itself didn't really link to the song.
Ben AKA Briscoe & Michael.
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